Ginny Allen, Esq.
Ginny Allen is Vice President of GrowPath. She is a licensed attorney with a long career in marketing, business development, and digital strategy for lawyers and legal services.
As the former chief business development officer for a large North Carolina law firm, Ginny led the firm’s rebrand and two website rebuilds, including an award-winning client microsite for one of the firm's practices.
Ginny is a sought-after speaker on topics including the future of law, digital marketing, professional branding, emerging business models, and legal ethics.
Presentations & Publications
The Future of Law: Are you ready? Hartford County Bar Association Annual Meeting, Keynote Speaker, May 16, 2017
Looking Back…for the Future, Raleigh Chamber Young Professionals Network Program, Panelist
Duke Law Tech Lab Demo Day, Duke Law Tech Lab, Guest Judge
Social Media Marketing, Wake County Estate Planning Council, Speaker
Marketing for Solo/Small Firm Practice, Campbell Law School, Start Your Own Law Firm Course, Presenter
Digital Marketing Strategy, Do It Yourself Legal Bootcamp presented by the Legal Marketing Association Raleigh City Group, Speaker
Digital Marketing and Ethics - How to Stay in Compliance with the NC Rules of Professional Conduct, Continuing Education Program, NCBA Law Practice Management & Technology Section's Law Tech Expo, Speaker
The Future of Law, NCBA Starting Out Solo Series, Speaker
Building Your Brand, Campbell Law School Connections Mentor Program, Co-Presenter
The Importance of Your Professional Brand, Greater Raleigh Chamber of Commerce Professional Women’s Luncheon, Panelist
LinkedIn for Lawyers: Social Media and Business Development, North Carolina Association of Defense Attorneys Winter Conference, Speaker
Nontraditional Careers for Lawyers, University of North Carolina School of Law, Panelist
Young Professionals Business Leaders Panel, North Carolina Free Enterprise Foundation NEXT Event, Panelist
Digital Marketing and the Business of Law, Campbell Law School, Presenter
Networking 101, Adelante! | Moving Forward Program presented by the Minorities in the Profession Committee of the North Carolina Bar Association, Panelist
The Future of Ethics and Professional Responsibility: How Technology-Driven Platforms are Changing the Delivery of Legal Services, Continuing Legal Education Program, available on-demand at thisbusinessoflaw.com.
The Future of Law: Are You Ready? Greensboro Bar Association, May 2016
The Future Practice of Law, American Bar Association's Law Practice Today, December 2016
University of North Carolina School of Law, J.D.
Appalachian State University, Bachelor of Arts in English Literature
NCBA, Future of Law Committee, Member
NCBA, Internet Regulations Task Force, Education Committee Chair
NCBA, Law Practice Management and Technology Section, Past Chair
Triangle Business Journal, 40 Under 40 Award Winner