Ginny Allen, Esq.

Vice President

Ginny Allen is Vice President of GrowPath. She is a licensed attorney with a long career in marketing, business development, and digital strategy for lawyers and legal services.

As the former chief business development officer for a large North Carolina law firm, Ginny led the firm’s rebrand and two website rebuilds, including an award-winning client microsite for one of the firm's practices.

Ginny is a sought-after speaker on topics including the future of law, digital marketing, professional branding, emerging business models, and legal ethics.

Presentations & Publications

The Future of Law: Are you ready? Hartford County Bar Association Annual Meeting, Keynote Speaker, May 16, 2017

Looking Back…for the Future, Raleigh Chamber Young Professionals Network Program, Panelist

Duke Law Tech Lab Demo Day, Duke Law Tech Lab, Guest Judge

Social Media Marketing, Wake County Estate Planning Council, Speaker

Marketing for Solo/Small Firm Practice, Campbell Law School, Start Your Own Law Firm Course, Presenter

Digital Marketing StrategyDo It Yourself Legal Bootcamp presented by the Legal Marketing Association Raleigh City Group, Speaker

Digital Marketing and Ethics - How to Stay in Compliance with the NC Rules of Professional Conduct, Continuing Education Program, NCBA Law Practice Management & Technology Section's Law Tech Expo, Speaker

The Future of LawNCBA Starting Out Solo Series, Speaker

Building Your Brand, Campbell Law School Connections Mentor Program, Co-Presenter

The Importance of Your Professional BrandGreater Raleigh Chamber of Commerce Professional Women’s Luncheon, Panelist

LinkedIn for Lawyers: Social Media and Business Development, North Carolina Association of Defense Attorneys Winter Conference, Speaker

Nontraditional Careers for Lawyers, University of North Carolina School of Law, Panelist

Young Professionals Business Leaders Panel, North Carolina Free Enterprise Foundation NEXT Event, Panelist

Digital Marketing and the Business of Law, Campbell Law SchoolPresenter

Networking 101, Adelante! | Moving Forward Program presented by the Minorities in the Profession Committee of the North Carolina Bar Association, Panelist

The Future of Ethics and Professional Responsibility: How Technology-Driven Platforms are Changing the Delivery of Legal Services, Continuing Legal Education Program, available on-demand at

The Future of Law: Are You Ready? Greensboro Bar Association, May 2016

The Future Practice of Law, American Bar Association's Law Practice Today, December 2016


(844) 520-2887


University of North Carolina School of Law, J.D.

Appalachian State University, Bachelor of Arts in English Literature


NCBA, Future of Law Committee, Member

NCBA, Internet Regulations Task Force, Education Committee Chair 

NCBA, Law Practice Management and Technology Section, Past Chair

Triangle Business Journal, 40 Under 40 Award Winner