Ted Seward

VP of Marketing

Ted Seward is GrowPath’s Vice President of Marketing, joining its executive leadership team in 2019. As a former marketing executive and the founder of 4 Action Marketing, Ted brings decades of experience in marketing strategy and go-to-market services for software companies, especially in the healthcare and technology industries. Ted is responsible for all marketing and initiatives at GrowPath including growth through the development and execution of the marketing/sales strategy, brand awareness, lead generation, and business development.

The majority of Ted’s professional experience has been centered around marketing and sales — solving problems through building teams to improve processes, creating new products and services, opening and expanding markets, and generating new business opportunities.

Over recent years, Ted founded and was president of 4 Action Marketing, where he often served as senior marketing leadership for various startups and companies that were seeking re-alignment on both short and long-term assignments. Ted’s other experiences include working for LexisNexis, where he was a Senior Brand Manager of InterAction, a CRM solution for Large Law. He has also held leadership roles at ResponsePoint as Director of Marketing and Business Development, BOWE BELL+HOWELL as Director of Marketing, and BCC Software as VP of Marketing.

With over twenty years of leadership experience, Ted has successfully led a number of businesses from start-up to successful exit. One such leadership roles included achieving a rank of 178 on the coveted Inc. 500 list of fastest-growing companies. As a passionate entrepreneur, Ted is active in the Durham and Raleigh startup community — he participates as a founding member of Harbright Ventures, a local member-based investment fund, as well as a board member or advisor to several startups. He is well-known for his successful track record of driving industry leadership, building collaborative teams, and generating revenue.

Ted is also a nationally recognized writer and presenter. He is a past president of the Triangle American Marketing Association (AMA). He currently lives with his wife Shirley and 4 children in Apex, NC.


Heidelberg College – B.S. in Business Administration
University of Phoenix – M.B.A.