Head of Marketing

Creative teams and brilliant legal minds achieve incredible results.

Are you strategic, yet creative? Can you find a needle in a haystack? Does finding new ways to drive qualified leads keep you up at night?

We are GrowPath. We offer best-in-class legal intake, case management software and business analytics software. GrowPath is committed to innovating continuously to provide law firms a better, more efficient experience, as evidenced by our portfolio of 10 patented features with 12 more pending.

We are looking for a Head of Marketing to help us tell the world about it.

Responsibilities:

  • Generate quality sales leads and tailor software as a service (SaaS) marketing efforts
  • Serve as a key member of management team
  • Conduct market, competitive and user research as necessary
  • Plan and execute inbound and outbound marketing campaigns – including PPC, digital ads, and e-mail with creative teams
  • Identify and build strategic relationships with key industry influencers
  • Track analytics to measure the effectiveness of campaigns
  • Continually improve marketing performance through experimentation and A/B testing
  • Represent GrowPath at trade shows and industry events

Qualifications:

  • Minimum of 7 years of marketing experience in a role similar to the listed responsibilities
  • Experience working in data and analytics, with a focus on testing and experimentation
  • Demonstrates the ability to manage numerous competing projects
  • Can effectively allocate budget to optimize channels
  • Experience marketing B2B SaaS technology, ideally to the legal industry
  • Has a sense of aesthetics, and a love for great copy and compelling communication
  • Understands key areas of digital marketing – SEO, social media, multimedia content and email marketing, PPC, and SEM
  • Is passionate about staying up-to-date with the latest trends and marketing best practices

Excited? Please reply to careers@growpath.com with your updated resume, including phone number and email address, and a cover letter detailing your interest in the position.

We offer a competitive benefits package and a beautiful work environment located on the American Tobacco Campus in downtown Durham. Salary is determined based on experience.