Lead Scoring Algorithm

Define what a “high value case” means to your firm and GrowPath will identify and prioritize those targeted leads using a variety of evaluation methods. This saves valuable attorney time and allows for more efficient intake workflows.

Prior to using a platform with lead scoring, an intake specialist would ask a potential client questions, record the answers and send over to an attorney for review. This timely method created substantial delays in the follow up allowing time for the potential clients to sign on with competitor firms.

With an intake process that includes a built-in lead scoring algorithm, the intake specialist records the answers in the software and instantly qualifies the lead. For a high scoring lead, the intake specialist can immediately provide the right information to nurture the lead into signing on with your firm. This significantly boosts conversion rates.