Business Intelligence for Law Firms

Business Intelligence and Implementation Analyst, Melanie Weires, demonstrates how to leverage your firm’s data to drive your marketing decisions and maximize ROI. In this eBook, she discusses:

• Monitoring data and making timely marketing decisions to seize opportunities (and fix mistakes)
• Understanding long-term trends and taking action to stop declines
• Ensuring your marketing partners are living up to their end of the deal
• Analyzing how marketing channels affect one another
• Recognizing when the message, not the medium, needs to change

Download this eBook and learn how to identify what’s working and what’s not in your people, processes, and technology.