Spiking acquisition costs. Plummeting case value. And higher client expectations than ever.
The best firms use tough times to set themselves apart as leaders—but today’s times are really tough. As PI firms struggle with higher marketing costs and new marketing channels, it’s become difficult to find high value cases among the chaff. And once you sign a client, they expect immediate responses and rapid resolutions—or they’ll just call another firm. This leaves you with hard questions: How do you know which marketing efforts are really driving your business? Which incoming cases will lead to big wins, and which will get bogged down in negotiation? Where is your firm overperforming, and where does your staff need to improve?